Tag Archives: Swarm Con

Swarm Con 2015

I had a lot of fun at Swarm Con this year. It’s a small con but it doubles in size every year and I love it! I’m hoping I can come by next year and table again!

Here’s some shots of my booth which I shared with Sam Lemberger of Insanely Yellow Comics! I will update my store as soon as I get a chance.

(Feel free to email me if you see anything you’re interested in that’s not already in my store! Info on my “About” page)

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Lessons from Swarm Con and Web Store Launch

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Swarm Con is over and not only did I take home some money but a lot of advice and things to keep in mind the next time I table at a con!

Swarm Con was my first American convention ever and also the first con I’ve ever tabled at where I was selling my own merchandise. Here’s what I learned.

I prepared for the con by printing 6 sets of each print in 8.5×11, 6 sets of the 3 books, and 10 of the postcards. Then, at the last minute, I made 8 keychains.

I thought this was a pretty modest and realistic amount of stock to have for a small con allowing me to sell at the con and take some home for me to put online. In the end I sold 0 prints and postcards, 2 books, and 4 keychains. It’s kind of depressing not to sell any of your prints but seeing the quality or work at the con from seasoned veterans, you can definitely tell that there is a certain style and aesthetic and level of finish that sells. I noticed that people like buying flashy pin-ups of their favorite characters, usually waist up.

While I think I chose the right fandoms to sell art of, I think I just didn’t tap into that convention aesthetic enough. I chose NBC’s Hannibal, BBC: Sherlock, and Daft Punk. Throughout both days I got a comments about each of my prints from potential customers saying how they liked it or recognized it but no one ever bought.

Another thing that I noticed is that people get really excited over super cute things (like my tablemate Kelsey‘s merchandise), stickers, and anything from a popular anime/manga. All of which I didn’t have. So far I’ve learned: be flashy, have stickers, and work on chibis! A friend of mine who is a well seasoned veteran on tabling, Grace Park, told me that variety will suck people in.

I also found that it was important to be able to take credit cards and have business cards available because, while I may not have had anything anyone wanted to buy, people took a lot of my business cards!

As for pricing, I found that lowering the price can only help you so much. I started out the con with my large prints at $10, postcards at $2, and books at $5 which bundle deals for each type of item. By day two I added buy 1 get 1 free deals and lowered my books to $3 each and 2 for $4. This helped me sell a set of the books but I still didn’t sell any of my prints. Fortunately, people were really into my Hannibal keychains. I believe I was the only booth selling such merchandise, so I think I will invest a deal more in making Hannibal keychains!

I have a lot of left over merchandise which brings me to the second part of my post! My webstore!

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I’m launching my webstore through storeenvy and all of my convention merchandise will be available there. I will be able to ship worldwide, so everyone will be able to make a purchase no problem!

Check out my store at http://kristihoi.storeenvy.com/ or click the link at the top!

Swarm Con: Day 1

Today was my first day tabling at Swarm Con. I took some pictures of my booth set up and merchandise.

Me at my booth in my Triana Orpheus cosplay.
Me at my booth in my Triana Orpheus cosplay.

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I didn’t sell as well as I would have liked to today but there’s always tomorrow! Any extra prints or keychains I don’t sell at the con will be available on my online shop, here, which I will be launching next week!

If there’s two things I’ve learned from today it’s that cute sells and so do anime characters and, big surprise, I am neither one of those things. I did notice, however, that people really liked my business cards! So, if you’re reading this and you’re one of those people who came by my booth and took a business card, thank you!!

Anyway, here’s to hoping I do better tomorrow. 🙂